• Marketing Coordinator

    Job Locations BR-SP
    Posted Date 2 months ago(9/18/2018 10:34 AM)
    Job ID
    2018-1024
    # of Openings
    1
    Category
    Marketing
  • Why Amerigo?

    This role forms an integral part of the Amerigo Global Marketing Team and will be based out of Sao Paulo, Brazil. We are looking to recruit someone with a desire to work for an agile, fast growing, startup organization and a true passion for international education. Our Marketing Coordinator in Latin America will be the key driver for all things social in Brazil and Mexico including: managing the content calendar and creating and overseeing day-to-day content production and posting. This position will report directly to Global Social Media Manager.

    Overview

    Social and Digital Media

    • Manage the official Amerigo accounts on all social platforms in Brazil and Mexico
    • Develop strong social content and social programs that expand our audience (both B2B and B2C) by leveraging the KOL and other social platforms
    • Reach and engage Amerigo's established and new business partners and their partners
    • Monitor the Amerigo presence and customer voice among different social media platforms and provide response in a timely manner
    • Provide customer insight reports through social listening on a regular basis
    • Manage the day-to-day operation and communication with business partner agencies on PR and other digital campaigns

    Marketing Support and Sales Enablement

    • Support the local market development needs by working closely with the Regional Director, LATAM and Global Marketing Team
    • Assist with the development and execution of student facing marketing materials for Amerigo and each of our Amerigo Partner Schools including websites, blogs, press releases, newsletters, sales enablement tools, testimonials, videos, branded gear and other necessary assets
    • Coordinate projects with outside vendors, obtain price quotes, set timelines, manage production and coordinate delivery
    • Assist with the creation and execution of student recruitment campaigns, manage analytics and analyze findings

    Other

    • Support other business functions with marketing communications and event logistics as needed
    • Special assignments for new initiatives instructed by VP of Global Marketing

    Responsibilities & Qualifications

    Social and Digital Media

    • Manage the official Amerigo accounts on all social platforms in Brazil and Mexico
    • Develop strong social content and social programs that expand our audience (both B2B and B2C) by leveraging the KOL and other social platforms
    • Reach and engage Amerigo's established and new business partners and their partners
    • Monitor the Amerigo presence and customer voice among different social media platforms and provide response in a timely manner
    • Provide customer insight reports through social listening on a regular basis
    • Manage the day-to-day operation and communication with business partner agencies on PR and other digital campaigns

    Marketing Support and Sales Enablement

    • Support the local market development needs by working closely with the Regional Director, LATAM and Global Marketing Team
    • Assist with the development and execution of student facing marketing materials for Amerigo and each of our Amerigo Partner Schools including websites, blogs, press releases, newsletters, sales enablement tools, testimonials, videos, branded gear and other necessary assets
    • Coordinate projects with outside vendors, obtain price quotes, set timelines, manage production and coordinate delivery
    • Assist with the creation and execution of student recruitment campaigns, manage analytics and analyze findings

    Other

    • Support other business functions with marketing communications and event logistics as needed
    • Special assignments for new initiatives instructed by VP of Global Marketing

    KEY QUALIFICATIONS

    Essential: 

    • Bachelor’s degree in Marketing, Communications, e-Marketing, Journalism or other closely related field
    • At least 2 years of work experience in a similar role
    • Fluency in English, excellent writing skills in Portuguese and Spanish.
    • Clear communicator with excellent speaking, writing and listening skills
    • Demonstrated ability as a team player
    • Experience drafting content and copy for multiple channels
    • Experience writing and implementing social media and web postings
    • Experience with web analytics tools (e.g., Google Analytics)
    • Comfortable in a lean and face-paced environment
    • Ability to prioritize, multitask, and adapt with strong organizational skills and an attention to detail
    • Must possess W.I.T. – willingness to do “whatever it takes”!

    Desirable: 

    • Proficiency in Adobe Creative Suite (Adobe Illustrator, Adobe Photoshop, and Adobe Acrobat)
    • International work experience in education or language service
    • International study experience

     

    Please submit resume in English or you will not be considered.

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